Cloud Identity Access Management Market Overview

The global Cloud Identity Access Management Market is estimated to surpass $10.7 billion mark by 2026 growing at an estimated CAGR of more than 23.9% during the forecast period 2021 to 2026. The market will be driven by BYOD (Bring Your Own Device) which is adopted by different organisations and growing adoption of cloud services. The growth is mainly attributed to the increasing adoption of cloud IAM solutions in various industries such as BFSI, Healthcare, Travel and hospitality and other industries push the market growth. 

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Cloud Identity Access Management solutions enable enterprises to securely manage and capture consumer profile and identity data through password management, smart access control and identity authentication solutions. It also helps in controlling the consumer login experience, registration and this set to propel the market growth during forecast period.

Cloud Identity Access Management Report Coverage

The report: “Cloud Identity Access Management Market– Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the Cloud IAM Market.

By Component: Solution (Directory Services, Identity Proofing/Verification, Identity Authentication, Identity Analytics, Behavioral Analytics, Single-Sign On, Access Management, Data Governance, CASB, SIEM); Service (Training and Education Services, Advisory and Implementation Services, Support Services)
By Organization Size: Small and Medium Enterprises, Large Enterprises
By Deployment Model: PaaS, IaaS, SaaS
By Cloud Type: Public Cloud, Private Cloud and Hybrid Cloud
By Authentication Type: Passwords, Knowledge-Based Answers, Tokens, Biometrics, Pin, Security Certificates.
By End Use Industry: Public Sector, Retail & Consumer Goods, Telecommunications, Media & Entertainment, Travel & Hospitality, Healthcare, Education, Others
By Geography - North America (U.S, Canada, Mexico), South America(Brazil, Argentina and others), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, SK, Aus and Others), and RoW (Middle east and Africa).

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Key Takeaways

• Increasing number of cyber-attacks and centralized security and management will enhance the cloud identity management.
•   Growing popularity of BYOD (bring your own devices) in developing countries will catalyse the demand for IAM cloud.
•   Government regulations will propel the growth of cloud management in the forecast period.
• Increasing demand for distributed software applications across industries will accelerate the growth of cloud IAM.

Cloud Identity Access Management Market Segment Analysis - By Type

Public Cloud Deployment mode held the major market share in 2020 with a share of 44.6%. The major market share of public cloud deployment is due to the low cost. Private Cloud provider solutions are set to grow at highest rate during the forecast period 2020-2025 owing to the high adoption in many firms. Rendering the private cloud provides virtually infinite computing power and enables the user to create realistic and high resolution images. 

Private Cloud deployment provides greater flexibility, scalability, and improved performance over the traditional deployment model. Many major players such as IBM, Google, and others provide IAM solutions through public cloud based models owing to the reduced security risk through improved controls. This drives the cloud based deployment of consumer IAM solutions.

Cloud Identity Access Management Market Segment Analysis - By End Use Industry

BFSI, IT & Telecom, and retail will have the largest share in the Cloud IAM market in the forecast period with BFSI sector growing at the highest rate of 26.1%. Banking, financial services, and insurance sector organisations are using cyber security solutions for detecting, monitoring, and countering cyber threats. In Healthcare sector, the adoption of cloud IAM solutions has been increasing and they are mainly used for securing sensitive data of patients and providing easy access to the services of medical institutes.

This is done utilizing Behavioural analytics, Identity authentication, Multi factor authentication, Access management and Smart access control solutions, Personal identifying information In healthcare industry, IAM solutions helps in reducing human error and improve the security by protecting patient information. Additionally, evolution of global pandemic disease is poised to provide opportunities for cloud IAM solutions in this industry.

Cloud Identity Access Management Market Segment Analysis - By Geography 

North America will dominate the Cloud IAM Market during the forecast period and held a share of 33.7% in 2020. This is followed by Europe and Asia Pacific. Asia Pacific is expected to show the highest growth due to the factors such as adoption of cloud by SMEs in the region and development in enterprise IT infrastructure. In addition to these, early adoption of advanced technologies in Bring Your Own Devices in this region boosts the market growth. 

In the U.S., identity threats highly target businesses. Hence, the necessity to meet compliance requirements for securing consumer identity protection drives the market growth. As stated by Forgerock, 2.8 billion consumer data records were exposed in US at an estimated cost of more than $654 billion in 2019. Adding to this, the growing investments in the IT security is further contributing to the market growth rate. A huge sum of $114B is invested by enterprises in information security products and services in 2019.

Cloud Identity Access Management Market Drivers

Rising Frequency of Data Thefts

Increasing data security has become concern in the small, medium and large scale enterprises. Taking measures for the prevention of data breach has become a priority in IT security teams. Cloud Identity and Access management solutions offer end to end data security features, specifically for consumer identities, owing to which they serve as good prospects for decreasing the risks of data thefts. Therefore, the demand of cloud identity and access management solutions is increasing and this drives the market growth. 

Security of data & other applications systems are involved primarily in any organization that it make sure the right entity gets the access to the authorized data in an accredited format. IAM gives the authorization to the administrates who can take decision or action specifying full control & visibility to manage the cloud resources and the users get access only to what they need to get the job done.

Increasing usage of IoT and Smart Devices

Increasing adoption of IoT and smart devices in industries have created demand for consumer identity and access management solutions. Increase in number of mobile devices among enterprises has posed issues for data management in various systems which increased the threat of cybercrimes. Thus, organizations have been adopting advanced authentication security solutions in order to protect sensitive information of consumers.

Cloud Identity Access Management Market Challenges 

Poor Identity Standards across Organizations

The increasing number of cyber threats owing to the poor regulatory is impacting the market growth rate. Advanced versions of IAM solutions handle more complex services. This creates a cost hurdle to the organizations. The lack of identity standards and insufficient resources in terms of budget, coupled with the high installation costs of these solutions, are significantly hindering the growth of the Cloud IAM solutions market.

Cloud Identity Access Management Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the Cloud IAM Market. IBM, Microsoft, Salesforce, SAP, Okta, CA Technologies, Acuant Inc, Janrain, LoginRadius, Ping Identity, Imprivata and Akamai are considered to be the key players of the Cloud IAM Market.

Acquisitions/Technology Launches/Partnerships

In April 2019, Imprivata had launched IAM cloud platform for healthcare in collaboration with Microsoft. Introduction new platforms for healthcare industry increase the Company’s consumer IAM market share.

In January 2019, Akamai Technologies had acquired Janrain. This acquisition has enabled Akamai Company in strengthening its Company position. This drives the market growth.

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Multi-Screen Advertising Market Overview

Global Multi-Screen Advertising market is forecast to reach $8.9 billion by 2026, growing at a CAGR of 19.6% during the forecast period from 2021 to 2026. The capability of increasing the audience targeting rates along with growing media consumption through mobile devices are acting as major drivers towards significant market growth of multi-screen advertising. 

Moreover, with rising internet connectivity standards and changing advertisements patterns to increased optimum reach and productivity, the demand towards multi-screen advertising market is also rising. The increasing onscreen advertising and television advertisement particularly in-app ads will propel the market growth. 

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The rising usage of digital set top boxes has created new market demand in recent years. The gaming market, particularly desktop based gaming has spurred the usage of multi screens of three to Four-screens which will propel the demand for the market.

Report Coverage

Key Takeaways

Multi-Screen Advertising Market Segment Analysis – Device Platform

Mobile Phones are anticipated to have a major growth in the multi-screen advertising market during the forecast period 2021-2026 at a CAGR of 24.9%. With growing penetration of smartphones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market. 
Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multiscreen ads in between the running applications can help the advertisers to gain more audience impacting their business growth.  

Moreover, displaying advertisements across mobile devices helps in creating more personalized and relevant ads for the users through location tracking as well as using other applications information rather than through onscreen advertising and television advertisement, which highly affects the multi-screen advertising market.

Multi-Screen Advertising Market Segment Analysis – By Ad Content

In terms of revenue from 2021 to 2026, the dynamic segment on the market is projected to grow at a CAGR of 21.5%. Dynamic advertising is increasingly automated to adapt content. This automation makes purchases more effective, streamlines the process and consolidates digital advertising activities under one technology platform. Dynamic companies have extended their inventories and databases. 

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Targeting approaches are used to target audiences using data such that advertisers pay only for ads delivered at the right time to the right people, and are less reliant on the "spray and pray" process of digital advertising. Dynamic platforms have extended their inventory and storage so that every device and display, including smartphone, laptop, tablet, audio, onscreen advertising and television advertisement, can be accessed programmatically. Targeting strategies are used to monitor viewers using data such that marketers can pay the right time for ads sent to the right people and this is expected to boost the market growth.

Multi-Screen Advertising Market Segment Analysis – By Geography

North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period from 2021 to 2026 at 20.3%. Increasing smartphone penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region. 

Presence of some players such as Roku Inc., Netflix Inc. and Microsoft Corporation have been acting as major drivers in fuelling the market growth of multi-screen advertising. Moreover, higher spending on advertisements by major U.S based companies such as Google, Amazon and many others have been also creating high opportunities in the multi-screen advertising market.

Multi-Screen Advertising Market Drivers

Increased audience targeting

Improved customer targeting with relevant as well as personalized advertisements has been acting as one of the major driving factor towards the high growth of multi-screen advertising market. Since the growing penetration of internet connectivity, global population have been shifting their focus towards onscreen advertising, television advertisement and OTT platforms such as Netflix and many others for entertainment purposes, thus highly driving the growth of relevant as well personalized ads across the platforms. Since the new generation consumers are highly sensitive to advertising, the advertisers need to highly focus towards solutions to improve the user experience by delivering more relevant and customized ads. 

Multi-screen advertising helps the advertising companies to target large number of audiences through offering high relevant, informative and personalized ads which can highly draw attention of the users. Moreover, the rising trend towards multitasking has been causing advertising organizations to deploy multi-screen advertising solutions with creating maximum impact of their ads on the consumers. 

E-commerce sector has been highly relying on contextually relevant and personalized advertising for driving its market growth. Usage of multi-screen advertising helps in delivering ads across multi screen platforms at a time, causing increase in targeting the customers with relevant and personalized ads with more brand awareness. Such factors have been essentially propelling the demands towards multi-screen advertising market.

Growing content consumption through mobile devices

The rising content consumption through mobile phones has been acting as a major driver towards the significant growth of multi-screen advertising market. Global Smartphone penetration has been rising rapidly due to majority of users exploring options such as gaming, watching movies, surfing social media platforms and many others. Such factors have been causing high demands from advertisers to offer ads in onscreen advertising and television advertisement between these content sharing applications, thus boosting the growth towards multi-screen advertising. 

Moreover, with growing consumer trends towards switching devices while watching content on different mobile applications has caused high potential towards multi-screen advertising. Advertising companies have been highly shifting towards displaying onscreen advertisements across the mobile applications such as Facebook, Instagram and many others. Multi-screen advertising has been facing high demands as the graph towards utilizing mobile content has been rising with a high rate. Such factors have been essentially helping in fuelling the demands towards multi-screen advertising market.

Multi Screen Advertising Market Challenges

Growing demands towards Ad blockers

Growing demands towards Ad blockers has been acting as a major challenge towards hampering the growth of multi-screen advertising market. Since the growth of social media and digital content, advertisements have been facing relatively high rate of growth over the years. Increasing adoption of ad blockers by the consumers as well as web portals has been causing a major impact towards reducing the amount of advertisements, thus affecting multi-screen advertising market. 

The demand towards ad blocker applications have been significantly rising as it helps the users to eliminate the ads within the devices, while reducing data usage. Moreover, various advertising platforms keeps tracking mode to utilize behavioral monitoring of its users to offer personalized ads, causing privacy concerns. Such factors contribute towards higher adoption of ad blocking solutions by the users to avoid irrelevant ads, thus restraining the multi-screen advertising market.

Multi Screen Advertising Market Landscape

Partnerships/Product Launches/Acquisition

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