Emergence of Industry 4.0 trend for real-time process control and data monitoring is accelerating the demand for factory automation among industries, by necessitating the use of smarter and automated processes such as robotics, to improve the production process. In recent times, manufacturers are seeking ways to transform their global business operations across their value chain by reducing the need for manual intervention. programmable logic controllers, computer numerical control systems, programmable automation,  computer-aided process planning, and flexible automation systems are becoming commonplace technologies in the manufacturing sector. Human errors are always cited as a primary cause of all man-made disasters. It is generally considered that most of industrial accidents are caused due to human error. For example, approximately 75% to 96% of accidents in the marine industry are due to human error. In the need of an hour, automation technology helped the industries with its ability to minimize the errors incurred due to human intervention. Within a short span of time, factory automation gained unprecedented demand due to its sophistication and superiority over conventional manufacturing mechanisms in terms of eliminating human intervention. Moreover, factory automation facilitates standardized industrial processes, reliable and flexible process of manufacturing, consistent productivity, reduced labor-intensive work, enhanced profits, increased safety, and optimal efficiency. These aforementioned benefits are a prime impetus for the unprecedented adoption of automation by various industries.   

On the back of rapid industrialization across the globe, there is an increased demand for both skilled and unskilled labors which increases labor cost. The UK labor costs had risen at the fastest rate for five years, leading to an increase in unit labor costs of 3.1%, the highest annual growth rate since 2013. The rise in labor costs is persuading manufacturers to adopt factory automation, as it comprises the usage of robots, control systems, computers, and information technologies to manage industrial processes. The global factory automation market has been evaluated to reach a remarkable size of $159 billion in 2018. Foreseeing the rapid adoption of automation techniques in the majority of industry verticals, the factory automation market size is projected to grow at a CAGR of 8.8%, during the forecast period 2019-2025.

Factory Automation Market Leveraging Automobile Industry as the Vehicle Production attains Cruising Speed—

Factory Automation Market Gaining Unprecedented Growth from APAC Region—

The APAC is analyzed as the dominant region in the factory automation market. The region accounted 35.28% of the total factory automation market share. The major regional share in the market is attributed to the presence of some fastest developing economies such as India, China, and Japan. China is by far the biggest robotics market in the world, as robot sales in China increased by 27%, to reach 87,000 units of automation entities in 2016. Also, the same source suggests that during 2018-2020, industrial robot sales are expected to increase between 15%-20%, on an average per year. Thus, the rise in the adoption of automation technology by these countries has rendered APAC with the maximum market share. Moreover, the increasing population in India and China, associated with increasing purchasing power, stimulated industries to adopt automation technology for a high rate of production. Hence, these prime factors are propelling the growth of the factory automation market in this region.

Semiconductor and Electronics Segment to Portray the Maximum Growth Prospects—

Semiconductor and electronics is considered as the key application in the factory automation market and the vertical observed to grow at a CAGR of 10%, during the forecast period 2019-2025. Semiconductor and electronics industry involves complex production steps and engineering activities starting from product designing, prototyping, modeling, manufacturing, testing, inspection, quality control, assembling, and packaging. Moreover, accuracy and precision are the key factors in this industry, as it deals with small and miniature components. These attributes led to the adoption of IoT, M2M communication technology, and robotics, which further led to the growth of the factory automation market.

Market Forces Influencing the Growth of the Factory Automation Market:

·Increased Production:

Enterprises and manufacturing industries are tremendously adopting automation technology as it significantly enhances the speed and efficiency of production processes. The majority of work is performed by robots that result in no variability and inconsistency in work and resultantly increase the output. The rapid adoption of automation techniques in numerous industries is expected to support the global factory automation market growth.

·Safer Work Environment:

Technologies and Trends Disrupting the Factory Automation Market:

·3D Printing:

Automated 3D printers can produce 3D solid parts from a computer file with high accuracy and precision. The objects can be manufactured in different sizes, shapes, materials, colors, and complexities, at high-speed by clicking on Print options.

·Nano-manufacturing:

Nano-manufacturing is a branch of science that deals with the production of nano-scale materials, devices, and systems. Automation facilitated the manufacturing of products on a molecular or atomic level. Products such as solar cells and batteries are manufactured by the integration of automation and nano-manufacturing.

·Artificial Intelligence:

Artificial intelligence is anticipated as the biggest technological revolution of the decade. It is anticipated that artificial intelligence will optimize the automation processes with advanced computing techniques in multiple end-user verticals such as manufacturing, automotive, healthcare, and construction industries.

Innovation and Advancement Induced by Leading Companies:

Innovation is a bridge to survive in the factory automation marketplace. Consequently, companies are investing in R&D activities to carve a niche for themselves. Some of the key players of the market are Honeywell International Inc, ABB, General Electric Company, Fanuc Group, Yokogawa Electric Corp, Emerson Electric Co., Schneider Electric, Siemens AG, Eaton Corp. Inc., Rockwell Automation, Inc., Panasonic Corp., Omron Corp., Endress+Hauser, and Mitsubishi Electric Corp. 

Owing to increasing labor costs coupled with labor shortages, there is a rising demand for automation of manufacturing operations in China. In 2018, Omron Corporation announced the construction of its second factory of Omron in the city of Shanghai, China. This expansion will ramp up the capacity of various types of control equipment to fulfill the demand of automation on factory floors in that country. The company deployed FH-Series Vision System in the automation market, which empowers the productivity and quality control of the manufacturing industry.

In 2018, Emerson announced the acquisition of intelligent platforms, a division of General Electric. This acquisition is intended to expand the company’s horizons in the global automation market. Through this agreement, Emerson has gained opportunities to expand its horizons in machine control involved in metals and mining, life sciences, food and beverage, and packaging industries. Moreover, in 2018, Emerson announced its partnership with Texas A&M College of Engineering to establish Emerson Advanced Automation Laboratory. The laboratory was funded with an amount of $1.5m, as a donation to provide practical knowledge for the purpose of automation in Oil and Gas, Refining, Life Sciences, and Food and Beverage industries.

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The cosmetics market players have always depended on product innovation to sustain their prominence in the competition, and color cosmetics including liquid facial foundation, colorants, and nail polish makes for a sub-segment that has plenty of scope for experiment. The color cosmetics marketplace is currently booming as health & wellness and personal hygiene trends are disrupting the lifestyles of consumers. Now, the innovation in color cosmetics is mostly aiming to minimize the negative aftereffects by increasing the use of organic ingredients. Consumers are now more aware than ever before as they have found a new avenue of information via the phenomenal rise of the eCommerce industry in recent times. Color cosmetics market companies have realized this expansion of knowledge-base, and they are tapping on the trend by highlighting how their products are friendlier for the end-users than they were in the past.

E-commerce has enabled brands to demonstrate their vast product portfolio and leverage the features offered by the vendors. One such feature is Amazon Pantry Beauty. The eCommerce industry giant has introduced this feature across Europe and North America with great returns and beauty product manufacturers are listing their products for a consumer base that is already customized according to their desire, and hence has greater chances of generating a sale.

Color cosmetics are highly useful in enhancing the consumer’s mental well-being, and also allowing the consumers to boost their self-confidence. These cosmetics offer solutions to a diverse range of facets such as emulsification, structure, durability, moisturization, and vibrancy. Color cosmetics are gaining refined interest, due to the translucent gradients, metallic structures, and prismatic aqua pearl sparkle. Multi-functional ingredients are mainly used for facial, lip and eye make-up applications, because they increase the color intensity, flexibility, and also ease of use. Therefore, the color cosmetics market size stood at $38 billion in 2018 and is estimated to rise with a CAGR of 6.2% during the forecast period 2019-2025.  

Currently, raising concerns about pollution are compelling to accept face make-up as a layer of protection. Incorporation of skin benefits such as UV protection and hydration in the color cosmetics are beneficial to the consumers involved in the beauty industry. Thus, application of color cosmetics in the Facial Make-Up is set to grow at a CAGR of 5.8% during the above-mentioned forecast period. The spread of trendy fashion in the modern era coupled with the ubiquity of smartphones is grabbing more attention of consumers. “Boy beat” make-up trend has become a very eye-catching among others and also diverting the make-up users towards sheer bases to eliminate the dark circles, and freckles on the face. Facial make-up products comprise of face powders, cheek colors, foundations, lip color, and concealers, which are mainly used to color and highlight the face features. Eye care deals with eye shadow, eyebrow pencils, eyeliner, mascara, false eyelashes, and adhesives.

Globally, make-up preparations and preparations for the care of the skin import value has been recorded an annual growth of 24% from 2017-2018. China has depicted as the dominating importer of make-up and skincare preparations, it has recorded a profitable annual growth in value that is 73% from 2017 to 2018. It is primarily due to the influence of celebrity beauty bloggers and vloggers on color cosmetics users to buy these products. Whereas, the U.S. has experienced annual growth of 33% in import value of make-up preparations and skincare preparations during 2017-2018. Strict regulations by the U.S. Food and Drug Administration (FDA), especially in the case of cosmetic and personal care products companies, has resulted in few adverse experiences. Now, nearly 11 billion personal care products sold every year in the United States, out of which there are very few adverse experiences related to rashes or allergies, informed to the FDA. Cosmetic companies' strong commitment to safety has been attracting consumers to purchase the safest and FDA regulated cosmetic and personal care products. In the U.S., several female beauty buyers are fascinated in multi-purpose beauty products. Established footprints of Loreal S.A. and The Estee Lauder Companies Inc. in this country are impacting the demand for U.S. color cosmetics market. North America region established a regional revenue share of 31% among the other regions in the global color cosmetics market, as of 2018. Millennials desire for a flawless face, and black women under-index for facial make-up, are mostly boosting the growth of the North America color cosmetics market.

Color Cosmetics Market Growth Drivers:

· Digital Trends Impact: Presently, color cosmetics manufacturers are focused on manufacturing cosmetic products which provide a natural appearance. Additionally, a smart camera phone and social media are highly demanding the perfection in these products. Brands are replying with innovative products and applications, to gain traction of digitally aware consumers faster and meet their demands.  Beauty products are answering with new formulations in the traditional products majorly in case of blusher, highlighter, foundation, and eye and lip products. A blur powder of face blur product is a weightless powder, which supports skin tone brightening through smooth color commitment.  

·Skin Care: Increasing consumer demand for make-up combined with skincare benefits is creating significant opportunities for brands to cultivate hybridization between types. It is owing to the growing pollution everywhere in the world. Hence, adoption of color cosmetics with skincare benefits, which include hydration and UV protection are driving the growth of the color cosmetics market. Moreover, probiotics are highly used as a prominent trend in the skin care products which are helpful in connecting the good bacteria to healthy skin.  As well, these probiotics are progressively being used in color cosmetics.

· Organic/Natural Products: At present, the shift of the beauty industry towards organic and natural products are influencing the color cosmetics. This is because of the increased focus of consumers on product origin and their preference according to the superiority of ingredients. Also, an increased number of attempts by the manufacturers to decrease the carbon footprints by eliminating the waste associated with the innovations of color cosmetics.

The Major Players in this Market Include:

The major players that are involved in the color cosmetics market are noted as follows Unilever N.V., L’Or’eal S.A., Avon Products, Inc., The Estee Lauder Companies Inc., Kryolan Professional Make-Up, Shiseido Co. Ltd., Chantecaille Beaute Inc., Coty Inc., Ciate London, and Revlon Inc. These companies have been continuously concentrating on product launches, and collaborations strategies to strengthen their color brands and their stable existence in respective geographies.

Key Players Market Strategies:

o Tokiwa Corporation, which is a color cosmetics manufacturer. In January 2019, it has established a new manufacturing site in New Jersey, as a part of global expansion. This company has invested an amount of $30 million in the U.S. facility to produce Japanese color products. It is aimed to experience continuous growth and international expansion in case of by fulfilling the needs of the U.S. based customers.  

o  On 1st August 2018, Loreal acquired Logocos Naturkosmetik AG, a German beauty company by signing an agreement. Through this acquisition, L'Oréal plans to increase the sales of Logocos Naturkosmetik brands all over the world.  

o Double Wear Stay-in-Place Make-up is the latest product introduced by The Estee Lauder Companies Inc. It can be used as 24-hour wear, which provides a flawless, natural, and matte foundation in the U.S.

o Coty Inc. is a global leader in the fragrance and also a strong number not only in the color cosmetics but also in the professional salon hair color and styling.

o  In August 2018, a collaboration was established between Loreal S.A. and A.S. Watson companies. This collaboration is intended to launch a new make-up-centric store in China. It is owing to meet the increasing demand for make-up in this nation. It is acting like a brand new retail concept in a trendy space, which attracts the Chinese millennials. These new stores not only offer a wide range of make-up products but also provide access to in-store make-up artists. So, consumer’s get an idea about a wide range of collateral on make-up trends.

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The substantial usage of isobutene material in various industry verticals such as automotive, aerospace, chemical, agriculture, transportation, and pharmaceutical is boosting the isobutene market size globally. The properties such as chemical resistance, high tensile strength, increased electrical insulation, superior damping, and minimal gas and liquid permeability are the prime factors proliferating the demand for isobutene across the aforementioned end-user industries. Isobutene is predominantly used as a fuel additive in aerospace industries. It is used in the production of isooctane, which is a high octane aviation gasoline. Moreover, as isobutene is more versatile than hydrogen, it is considered perfect as jet fuels. Therefore, the growth of the aerospace industry is expected to drive the isobutene market. Wherein, the aerospace industry is experiencing significant expansion due to increasing air passenger traffic and liberalization in trade activities. For instance, Boeing, an American aerospace company, set a new record by delivering 806 new commercial aircrafts in 2018, up from 763 in 2017. Moreover, rising aviation activities is anticipated to boost the demand of airplanes, hence the airline industry will need more than 44,000 new commercial airplanes by 2038, according to Boeing. Therefore, the growth in the aerospace industry is significantly providing promising prospects for the growth of the isobutene market size. Apart from these, isobutene is majorly used in chemicals such as methyl tert-butyl ether (MTBE), ethyl tert-butyl ether (ETBE), butylated hydroxytoluene, and butylated hydroxyanisole. These chemicals have various applications such as plastic packaging, electrical insulation, wires and cables, hot melt adhesives, compounding, and masterbatches, which consequently account for notable demand of isobutene. The isobutene market size was valued as $32.9 billion in 2018, which is predicted to prosper at a CAGR of 4.6%, during the forecast period 2019-2025.

Advent of Isobutene Derivative as Food Additive is Positively Imapacting the Isobutene Market Growth—

The food industry is experiencing high growth, owing to rapidly increasing global population. For instance, according to the report by United States Department of Agriculture (USDA), the Chinese processed food industry continued to grow in 2017 and attained $1.47 trillion, an increase of 6.3% compared with the previous year. In the food industry, food additives plays an important role in preserving the processed food products. Butylated hydroxytoluene is a widely used food additive, with antioxidant properties it is synthesized by isobutene. The product is approved by the Food and Drug Administration (FDA) and the European Union. Therefore, the growing food industry will provide lucrative opportunities for the isobutene market.

Increasing Demand for Rubber Products will Support the growth of the Isobutene Market—

In the isobutene market, rubber is a key application segment that is anticipated to propel at highest growth rate. It is majorly attributed to the inevitable usage of rubber in various industries including automotive, transportation, pharmaceutical, garments, and others. The prevalence of rubber usage can be easily fathomed from the statistics by International Trade Centre (ITC), according to which, the global trade value of rubber reached $198.8 billion in 2018. Moreover, the trade experienced annual growth of 3% from 2017 to 2018. Isobutene is predominantly used in the manufacturing process of rubber tires and tubes for automotive applications. Moreover, it is also used in the form of lubricants, sealants, adhesives, and fuel additives. Therefore, the growth in the automotive industry is anticipated to provide the prime impetus for the growth of this segment. The growth in the automotive industry can be easily fathomed from the statistics by International Organization of Motor Vehicle Manufacturers, according to which, the world motor vehicle production increased from 94.9 million in 2016 to 97.3 million in 2017. Therefore, the key application segment is anticipated to grow at a CAGR of 5.2% through to 2025.

Isobutene Market Leveraging Booming End-User Industries in North America—

Geographically, North America is gain a majority of the global isobutene market share during the forecast period and was responsible for 42% of the revenue generated in 2018. The dominance of this region is due to the presence of booming end-user industries such as aerospace, automotive, and pharmaceutical, which extensively use isobutene in various applications ranging from fuel additives to rubber tires. For instance, the revenue of the U.S. aerospace industry reached $929.5 billion in 2018, an increase of 4% from 2017, according to the Aerospace Industries Association (AIA). Whereas, 2.78 million cars and 8.5 million commercial vehicles were produced in the U.S. in 2018 with an overall growth rate of 1.1% from 2017, according to the International Organization of Motor Vehicle Manufacturers. The aforementioned statistics are the attenuated representation of the thriving end-user industries in North America. These factors are responsible for the substantial growth of the isobutene market in this region.

Isobutene Market Companies’ Strategies—

Major companies that account for the largest isobutene market share are Lyondell Basell, TPC Group, Exxon Mobil, Nizhnekamskneftekhim, Enterprise Products Partners, Evonik Industries, Yuhua Group, Sumitomo Chemical Co., Ltd., Yuhuang Chemical Inc., Zoucheng Qifa Chemical Co., Ltd., Songwon, Sinopec Beijing Yanshan Co., and Weifang Binhai Petro-Chem Co., Ltd. These companies are continuously investing in research and development activities to provide innovative and cost-effective product portfolio. Moreover, they are engaged in implementing business strategies such as mergers, acquisitions, collaborations, and partnerships to stay ahead of their competitors in the global market.

 In August 2018, Lyondell Basell announced the acquisition of A. Schulman, Inc., a global provider of plastic compounds, composites and powders. This acquisition is intended to expand the company’s reach to global end-user industries such as automotive, construction, and packaging and thereby, secure its presence in the global isobutene market.

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