The global Antivirus market is expected to grow at CAGR of 20% from 2018-2023. The major driving force of this market is collaboration among Antivirus providers and technology manufacturers such as mobile, computer etc. Most of consumers are very dependent on internet for banking and e-commerce transaction. These transactions are very vulnerable to cyber-attacks, so consumers are compelled to use this antivirus to protect from any fraud. The recent increase in use of internet services gave rise to the popularity of cloud-based antivirus.
What is Antivirus?
Antivirus is a type of program developed to protect PC/laptop or mobile/tablet from attack of malware such as viruses, worms, rootkits etc. They may steal important data or slow down the system. The antivirus checks the properties of each file to make sure that it is not part of malicious file. There are various types of antivirus available in the market. Most antivirus has two-three types of scanning method such as full scan, custom scan and quick scan. It is very important to install antivirus before connecting system with internet. It is very important to keep updating antivirus software as hackers are always coming up with new infections.
What are the applications of Antivirus?
Antivirus is considered very essential software for PC/Laptop users while connecting it with internet to access online content and download files. The primary function of antivirus is detect and remove viruses from computer. It is done by scanning the files present in system and comparing it with virus signatures database. All antivirus doesn’t offer similar functions, some have features more than just virus detection. Antivirus is also used for system analysis, Malware removal, file quarantine, thread identification, online security and data protection. Malware removal is another important function of antivirus, it is detection and removal of harmful programs that may be installed in computer. The ability to treat file without deleting them is feature of most of antivirus.
Market Research and Market Trends of Antivirus:
- With increase in hacking, data breach and data steal, key players of antivirus market are investing heavy in creation of improved software. The security has become the major concern in every sector. Everyone is looking for safe and protected antivirus solutions for their business. This has led to tremendous growth in antivirus industry.
- The antivirus market has also developed in last few years with increase in demand of smartphones and tablets. As most consumers are using mobiles or tablets for financial transactions. With the increase in harmful attacks, consumers are also installing antivirus software for complete security and data protection in their mobile or tablet.
- According to McAfee research, 80% of parents are concerned about who their children are talking online and 34% have discovered that their children are visiting an inappropriate website. In order to provide solution where parents can manage their children’s activity McAfee collaborated with LG to deliver enhanced parental control in LG smartphones. The key feature of smartphone will be location tracking and blocking apps/URLs which are inappropriate for them.
Who are the Major Players in Antivirus Market?
The companies referred in the market research report are Bitdefender, Kaspersky, Nortan and10 other companies.
What is our report scope?
The report incorporates in-depth assessment of the competitive landscape, product market sizing, product benchmarking, market trends, product developments, financial analysis, strategic analysis and so on to gauge the impact forces and potential opportunities of the market. Apart from this the report also includes a study of major developments in the market such as product launches, agreements, acquisitions, collaborations, mergers and so on to comprehend the prevailing market dynamics at present and its impact during the forecast period 2018-2023.
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Key Takeaways from this Report
- Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.
- Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.
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- Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.
- Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.
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