Automation testing market size is forecast to reach $31 billion by 2025, growing at CAGR 16.22% during 2020-2025 owing to the coalescence of machine learning in automation testing for writing test cases based on user interactions. This not only saves time by automation of repetitive tasks but also reduces the time to market the product significantly. The major types of automation testing includes static testing and dynamic testing. Static testing includes the examination of output or project artifacts without execution, on the other hand dynamic testing incorporates the process of examination through execution.

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The paradigm shift to SaaS and the growing number of vendors opting for continuous integrations approach, the need for regression testing for checking the original functionalities of the solutions after the integration of changes, is set to gain more traction during the forecast period 2020-2025.

Key Takeaways- Automation Testing Industry Outlook

• Functional testing held the major share of the automation testing market in 2019 owing to the growing demand of the same across the SMEs
• BFSI sector dominated the automation testing market owing to burgeoning adoption of the various automation testing tools by the neo banking firms
• North America accounted the major share of the global automation testing market in 2019 owing to the adoption of various automation testing tools across broad base of large enterprises in the region

Testing Type - Segment Analysis

Functional testing held the major share of the automation testing market in 2018 owing to the broad scale adoption of these tools for testing functional requirements of software. It is a type of dynamic testing in which the test cases are automated to check the compliance of multiple functionalities of the software with the operational requirements. Functional automation testing market segment was majorly dominated by the large enterprises in 2018. However, the SMEs segment is set to witness the highest growth in the functional testing market owing to blooming number of startups in Information Technology sector.

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Industry Vertical - Segment Analysis

Banking, Financial Services and Insurance (BFSI) segment held significant share of the automation testing market in 2018 owing to the blooming challenger banks and neo banks across the world. The adoption of digitalization in the BFSI sector is creating a prominent demand for automation testing of application software. However, retail sector is set to witness the highest growth rate of 18% during 2020-2025 owing to the growing penetration of e-commerce. E-retail sector is attracting a significant customer attention through new payment methods, interactive mobile applications, Chabot based support system and so on which is set to driving the adoption of automation testing.

Geography - Segment Analysis

North America held a share of 37% of the global automation testing market in 2018 owing to the wide scale adoption in large enterprises across IT & telecom, BFSI, retail and other industry verticals. APAC automation testing market is set to witness the highest growth rate during 2020-2025 owing to the blooming startups and SMEs in the retail and BFSI sector along with the growing digital transformation and connectivity in this region. Apart from this, the growing interest of large enterprises in expanding in the APAC region is also set to assist the market growth during 2020-2025.

Drivers – Automation testing Market

• Growing adoption of Cloud based automation testing tools and integration of Machine Learning

The growing adoption of cloud based automation tools is analyzed to be one of the major drivers of automation tools market. Cloud based automation tools are cost effective, agile and scalable owing to which these tools are witnessing significant adoption in the SMEs and Start-ups. Apart from this, the integration of machine learning and artificial intelligence in the cloud based automation testing tools is easing the tool usage significantly which is also set to assist the market growth during 2020-2025

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Challenges – Automation testing Market

• Lack to Necessary Skills and Initial Investment Cost

The lack of necessary skills in the development teams to handle the automation testing tools for defining the right framework and scope of automation is set to pose a significant challenge to the automation testing market growth. Apart from that the initial investment in the infrastructure, licensing and operating costs of maintaining the hardware is also set to pose a challenge to the market growth. However, with the shift to SaaS, IaaS, PaaS and so on is set to offset the challenge during the forecast period 2020-2025.

Market Landscape

Automation testing top 10 companies operating in the market includes IBM, Microsoft, Invensis Technologies, Mobisoft Infotech, CA Technologies, Capgemini, Astegic,Testim.Io, Thinksys, Micro Focus and among others. The Automation testing market is analyzed to be fragmented with prominent concentration of suppliers and high degree of competition.

Investments & Product Launch

• In November 2019, LambdaTest, a U.S. based startup founded in 2017, received a funding of $2m by Blume Ventures and Leo Capital. The company will use the funding to enhance its automation testing platform.
• In March 2019, Perfecto, a cloud based DevOps testing of mobile and web apps, launched Perfecto Codeless which is a no code/low code automation testing tools which eliminates the need for writing and maintaining test script, thereby saving time for complex tasks.